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ikea sensory table
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Review moat
Great144.36avg incumbent reviews — the moat a new listing must climb
Avg price
Great$70.27avg listing price — sweet spot $15–$100
Price range
Good$18.20–$146.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 26K searches
Signals High Price