51
ikea kallax
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$76.72avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$19.57–$196.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,900.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 134K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price