35
ihg bedding collection
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$99.31avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$25.93–$147.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 50K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad50,689.08avg incumbent reviews — the moat a new listing must climb
Signals High Price