55
ice pick
Worth a lookShows low returns (0.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Market size
Good$671K$671K/yr · 535K searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good927.53avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Price range
Okay$3.99–$21.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.31avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality