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i wish you lived next door
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($56K/yr) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great250.86avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Price range
Great$5.97–$43.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$56K$56K/yr · 101K searches