53
hurricane candles
Worth a lookShows a sweet-spot price point ($54.61 avg), but high returns (8.7%) keeps it on the watch list.
Avg price
Great$54.61avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great404.35avg incumbent reviews — the moat a new listing must climb
Market size
Good$390K$390K/yr · 480K searches
Price range
Good$7.77–$169.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad8.7%return rate — above 5% kills the launch gate