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housekeeping week decorations
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+375.0%90-day search growth — must beat 0% to launch
Review moat
Incredible9.45avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$8.61–$34.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.52avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 28K searches