54
house rules sign
Worth a lookShows a thin review moat (128 avg reviews), but a small market ($9K/yr) keeps it on the watch list.
Review moat
Great128.35avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Good$5.01–$42.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.12avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 84K searches