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hot pink balloon garland
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,148.83avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Price range
Okay$6.90–$20.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.26avg listing price — sweet spot $15–$100
Market size
Bad$16K$16K/yr · 30K searches