46
horse pillow
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.59avg listing price — sweet spot $15–$100
Review moat
Great146.54avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.20–$71.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 216K searches
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Returns