51
horror movie blanket
Worth a lookShows low returns (0.9%), but soft demand (-34.2% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$25.87avg listing price — sweet spot $15–$100
Review moat
Great208.76avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.30–$60.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 380K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand