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homecoming decorations
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$24.15avg listing price — sweet spot $15–$100
Price range
Great$6.52–$119.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.3%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,516.8avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 5% kills the launch gate
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$74K$74K/yr · 236K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale