50
hockey blanket
Worth a lookShows a thin review moat (104 avg reviews), but soft demand (-47.9% this quarter) keeps it on the watch list.
Review moat
Great104.2avg incumbent reviews — the moat a new listing must climb
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$22.70avg listing price — sweet spot $15–$100
Price range
Great$14.11–$59.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 43K searches
Growth
Bad-47.9%90-day search growth — must beat 0% to launch