50
highboy table
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($74K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$102.68avg listing price — sweet spot $15–$100
Review moat
Good579.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Okay$20.96–$338.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$74K$74K/yr · 40K searches