51
here comes the bride sign
Worth a lookShows a thin review moat (124 avg reviews), but a small market ($33K/yr) keeps it on the watch list.
Review moat
Great123.56avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Price range
Great$5.32–$54.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Growth
Good+47.6%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$33K$33K/yr · 92K searches