50
heated shawl
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-74.3% this quarter) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Great$49.93avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good$16.66–$141.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,137.91avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$95K$95K/yr · 404K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.3%90-day search growth — must beat 0% to launch