44
heart tins with lids
Skip itSoft demand (-87.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible82.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.99avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good$7.50–$36.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 126K searches
Growth
Bad-87.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand