50
harry potter tablecloth
Worth a lookShows low returns (0.8%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great247.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.90–$32.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 83K searches
Signals No Dominant Brand