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happy new year decorations 2024
Worth a lookShows a $1.3M/yr market, but soft demand (-35.7% this quarter) keeps it on the watch list.
Market size
Great$1.3M$1.3M/yr · 3.6M searches
Price range
Great$4.00–$60.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,100.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.7%90-day search growth — must beat 0% to launch