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Skip itSoft demand (-58.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great266.75avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad6.2%return rate — above 5% kills the launch gate
Avg price
Bad$5.57avg listing price — sweet spot $15–$100
Market size
Bad$24K$24K/yr · 251K searches
Growth
Bad-58.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.00–$6.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns