40
happy boo day
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible49.13avg incumbent reviews — the moat a new listing must climb
Growth
Great+99.4%90-day search growth — must beat 0% to launch
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Price range
Good$10.79–$26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 53K searches
Signals Low Review Barrier