61
hangover kit
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.51avg listing price — sweet spot $15–$100
Price range
Great$2.67–$62.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$771K$771K/yr · 1.3M searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,878.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand