51
hanging party decorations
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($70K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Review moat
Good1,304.3avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.92–$25.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 261K searches
Signals No Dominant Brand