50
hanging garland
Worth a lookShows a sweet-spot price point ($23.85 avg), but a small market ($47K/yr) keeps it on the watch list.
Avg price
Incredible$23.85avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great$5.91–$69.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good907.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Bad6.5%return rate — above 5% kills the launch gate
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 86K searches