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halloween tapestry
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a small market ($18K/yr) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Review moat
Great225.77avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$5.25–$45.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.67avg listing price — sweet spot $15–$100
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 183K searches
Signals No Dominant Brand