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halloween plastic tablecloth
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+321.1%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,414.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.47avg listing price — sweet spot $15–$100
Market size
Bad$5K$5K/yr · 46K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.66–$8.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending