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halloween food decorations

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A small market ($6K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 100Conversion 6Competition 42Returns 55Price range 55Avg price 37Brand share 75Review moat 73Quality gap 35

Growth

Incredible+357.6%

90-day search growth — must beat 0% to launch

Brand share

Great60%

top-5 brand share — no brand owns this niche

Review moat

Good598.44

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Price range

Good$5.50–$26.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.48

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$6K

$6K/yr · 131K searches

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