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halloween door sign
Worth a lookShows demand growing +267.2% this quarter, but a small market ($6K/yr) keeps it on the watch list.
Growth
Incredible+267.2%90-day search growth — must beat 0% to launch
Review moat
Great102.77avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Good$4.35–$38.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Avg price
Okay$11.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 147K searches