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halloween bouquet
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Growth
Incredible+162.0%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Review moat
Good635.35avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.50–$28.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 100K searches