66
half gallon mason jar
Launch itA $915K/yr market growing +9.8% this quarter with returns at 1.8% — clears our launch bar.
Avg price
Great$21.80avg listing price — sweet spot $15–$100
Price range
Great$9.69–$55.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Market size
Great$915K$915K/yr · 560K searches
Review moat
Okay2,613.19avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality