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30

gumbo pot

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Soft demand (-31.2% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 9Conversion 16Competition 36Returns 46Price range 53Avg price 84Brand share 22Review moat 34Quality gap 23

Avg price

Great$74.77

avg listing price — sweet spot $15–$100

Price range

Good$24.52–$165.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,116.63

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$99K

$99K/yr · 104K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-31.2%

90-day search growth — must beat 0% to launch

Search terms