50
groovy balloons
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a small market ($27K/yr) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Good641.22avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Price range
Okay$5.22–$23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 57K searches
Signals No Dominant Brand