48
grey duvet cover queen
Skip itSoft demand (-11.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.40avg listing price — sweet spot $15–$100
Price range
Great$11.54–$79.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$94K$94K/yr · 128K searches
Review moat
Bad10,753.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch