50
green vase
Worth a lookShows no brand lock-in (top 5 brands take 21% of clicks), but soft demand (-20.5% this quarter) keeps it on the watch list.
Brand share
Incredible21%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$25.92avg listing price — sweet spot $15–$100
Price range
Great$7.77–$77.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great447.21avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 198K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand