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green tinsel
Skip itSoft demand (-58.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay1,925.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.63avg listing price — sweet spot $15–$100
Market size
Bad$15K$15K/yr · 41K searches
Growth
Bad-58.1%90-day search growth — must beat 0% to launch
Price range
Bad$5.18–$12.94cheapest to priciest tracked listing — scored on the share inside $15–$100