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green plate set
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$65.47avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,093.32avg incumbent reviews — the moat a new listing must climb
Price range
Good$17.53–$181.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Market size
Bad$85K$85K/yr · 94K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Price