50
green headboard
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good804.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$196.62avg listing price — sweet spot $15–$100
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 115K searches
Price range
Bad$55.35–$599.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale