74
green graduation decorations class of 2023
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+184.6%90-day search growth — must beat 0% to launch
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Good633.51avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.68avg listing price — sweet spot $15–$100
Price range
Good$4.66–$26.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$190K$190K/yr · 130K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality