50
green gingham tablecloth
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-12.3% this quarter) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$15.47avg listing price — sweet spot $15–$100
Review moat
Good657avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.58–$35.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$185K$185K/yr · 274K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch