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green garland
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.78avg listing price — sweet spot $15–$100
Price range
Good$5.64–$40.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$207K$207K/yr · 346K searches
Review moat
Okay2,881.11avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Signals High Returns