55
green flowers
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but soft demand (-15.0% this quarter) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$19.96avg listing price — sweet spot $15–$100
Price range
Great$5.91–$66.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$312K$312K/yr · 506K searches
Review moat
Okay1,981.24avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand