54
goth bath mat
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($16K/yr) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$19.94avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$8.00–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,275.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 93K searches