52
golf blanket
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($12K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$22.37avg listing price — sweet spot $15–$100
Price range
Great$8.12–$58.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Great402.2avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 55K searches