50
gold table decor
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Price range
Great$6.37–$100.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.28avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Okay2,737.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$106K$106K/yr · 467K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand