57
gold star balloons
Worth a lookShows searches that convert (10.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good503.19avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+40.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.57–$28.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Okay$9.06avg listing price — sweet spot $15–$100
Market size
Bad$66K$66K/yr · 67K searches
Signals No Dominant Brand