51
gold stand
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but high returns (7.6%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$43.27avg listing price — sweet spot $15–$100
Review moat
Good618.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.78–$168.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Market size
Bad$94K$94K/yr · 108K searches
Returns
Bad7.6%return rate — above 5% kills the launch gate