52
gold side table
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$62.67avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good546.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$275K$275K/yr · 563K searches
Price range
Okay$25.07–$199.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale