46
gold rose
Skip itSoft demand (-61.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$43.54avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$10.35–$128.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$380K$380K/yr · 268K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,109.73avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-61.3%90-day search growth — must beat 0% to launch