55
gold mirrors for wall
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$62.34avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Market size
Good$831K$831K/yr · 1.1M searches
Review moat
Good772.43avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.50–$171.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale