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Skip itSoft demand (-7.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,303.89avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.35–$22.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$157K$157K/yr · 234K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Avg price
Bad$7.86avg listing price — sweet spot $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand